Now in Development

marketMaker

A roguelike card game where every hand is a growth bet — and the only way to win is to build a system, not just play a round.

Play Cards Each lens is a hand. Combine them to close the loop and trigger multipliers.
4C Conditions Every round, market conditions shift — making some plays essential, some risky.
System Assets Joker-like modifiers that turn learning into leverage. Build them to make growth repeatable.
Win Condition Hit the Adoption threshold. Tactical plays without system-building won't get you there.
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GTM
Channel Expansion
Open a new distribution pathway. Efficiency depends on Brand strength in play.
+42
×2.1 if Brand active
Brand
Category Claim
Define the space before a competitor does. Scores double in high-context conditions.
+38
×1.8 multiplier
Insights
Signal Read
Decode a 4C Market Condition before it hits. Unlocks a System Asset next round.
+55
Unlocks Asset

Inspired by Balatro

The roguelike structure — runs, multipliers, persistent modifiers — maps perfectly onto how growth systems actually work. Each run is an engagement. Each system asset is a compounding advantage.

Four lenses as card suits

Product, Brand, GTM, and Insights aren't just mechanics — they're the same four disciplines from the consulting framework. Playing them in sequence triggers the same compounding effects.

Market conditions as chaos

The 4C framework — Company, Customer, Competitive, Context — becomes the game's randomness engine. Real markets shift unpredictably. So does every round.

You can't shortcut it

The win condition is designed so tactical plays without system-building plateau early. You have to build a repeatable growth motion to hit the Adoption threshold.