Growth Strategist

Seeing the bigger picture to drive revenue — connecting product, brand, market, and go-to-market into a system that compounds over time.

James
Schoon-
maker

I help companies build growth logically — not just launch tactics. Across product, brand, GTM, and market intelligence, I connect what you make to how you grow.

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60+
Engagements
3
Core Sectors
F500
to Growth-Stage

Growth that is built.

I'm James, a growth strategist with 60+ engagements across financial services, technology, and niche industries including supply chain, construction materials, and industrials. I work with companies finding and building new paths to growth: entering new markets, repositioning, scaling what's working, or figuring out why momentum has stalled.

My work sits at the intersection of strategy and execution: connecting the decisions leaders make upstream to the revenue outcomes they need downstream.

Selected Clients
Spotify
Microsoft
Google
US Bank
LSEG
Block
Hilton
Miebach
Case Studies See how this plays out in practice

Growth is a developmental process.

Sustainable growth doesn't come from one lever. It develops: stage by stage when product, brand, go-to-market, and market intelligence work in sequence. I help companies build that system. A sharper product enables stronger positioning. Stronger positioning improves GTM focus. Real time in the market drives learning. Learning sharpens the next cycle. That's how real growth compounds.

The Origin Where this framework came from
01

Product

Clarifying what you're offering, where it creates value, and how it should evolve.

02

Brand

Defining the meaning and distinction that helps people understand why you matter.

03

Go-to-Market

Turning strategy into action through the right audiences, messages, and commercial moves.

04

Market Intelligence

Understanding what's changing, what customers need, and where opportunity is opening.

Now in Development

marketMaker

A Slay-the-Spire style roguelike where every hand is a growth bet. Play cards from four lenses: Product, Brand, GTM, and Insights to adapt to new market conditions.

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GTM
Channel Expansion
Open a new distribution pathway. Efficiency depends on Brand strength in play.
+42
×2.1 if Brand active
Brand
Category Claim
Define the space before a competitor does. Scores double in high-context conditions.
+38
×1.8 multiplier
Insights
Signal Read
Decode a 4C Market Condition before it hits. Unlocks a System Asset next round.
+55
Unlocks Asset
JS

Please reach out
always happy to talk

Whether it's curiosity, a growth challenge, or an opportunity you're turning over, reach out.

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Neon Framework